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FTC Marketing Law: Influencer marketing guide rules

FTC Published Marketing Rules for Influencers

The Federal Trade Commission published a guide called Disclosures 101 for Social Media Influencers to help brand ambassadors “stay on the right side of the law.” It’s available in English and Spanish, and we’ve broken down what you need to know, without all the legalese. What is an influencer? Influencers are people with sizable online Read More

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Influencer Marketing: Legal Considerations

Over 80% of brands use social media influencers to promote products. But leagues of those companies are unwittingly exposing themselves to the regulatory and contractual pitfalls of third-party marketing by not following the four foundational legal rules of working with influencers. Influencer Legal Consideration #1: Easy-Out Clause You did it! You found the perfect influencer Read More

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Social Media Law: Influencer Marketing Rules

TINA Files Influencer Complaints with FTC

Non-profit watchdog Truth in Advertising (TINA) filed a complaint with the Federal Trade Commission against 20 social media influencers for allegedly posting “unfair and deceptive” ads on Instagram. The news should serve as a reminder to all influencers, kidfluencers, and social media marketers about the importance of following FTC promotional guidelines. TINA Complains to FTC Read More

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Marketing Law: Sponcon

Sponcon: Does It Invite Legal Trouble?

Are you playing with legal fire by faking ads on your social media account? Let’s dive in. “The more sponsors you have,” explained an aspiring social media influencer, “the more credibility you have.” Which raises the question: How is credibility gained? Answer: Faking it until making it. The practice is known as sponcon, and it Read More

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Marketing Law: Suing social media influencers

Can I Sue An Influencer For Under Performing?

You’re a brand that uses social media “influencers” to promote products. But what happens when one of them doesn’t deliver? Can you, the brand, sue influencers for neglecting obligations? As is the case with all things legal: It depends. Yes, with a rock-solid contract, you’ll likely be able to claw back compensation from under performing Read More

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Online Marketing Law: Negative Fake Reviews

Is it legal to pay for negative reviews?

Can you pay influencers to trash competitors? The short answer: No. The long answer: Case details matter. Let’s take a look at three scenarios. Online Review Legalities Scenario #1: Influencer Gets Money or Products To Trash A Competing Brand Word on the curb is that brands are shelling out upwards of $70,000 to high-end social Read More

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Marketing Lawyer

Influencer Marketing
Legal Tips

Influencer Marketing 101 As a matter of provable fact, the average person is clobbered with over 10,000 marketing messages a day! In other words: The market is saturated! And as a result, people are more likely to pay attention to advertisements if they don’t know it’s an advertisement. So it’s little wonder why brands are Read More

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