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Chicago Business Lawyer

About The Consumer Review Fairness Act

Two years after lawmakers green lit the Consumer Review Fairness Act, FTC commissioners are using it to charge a company for allegedly rigging online reviews. The related case is a great reminder about the potential dangers of manipulating customer feedback. What Is The Consumer Review Fairness Act? Back in 2016, to curb frivolous online defamation Read More

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Online Marketing Law: Beginner's Guide

What Influencers and Marketers Need to Know

Are your online advertising efforts compliant? Here’s a quick online marketing legal primer. The Lanham Act: Don’t Lie The Lanham Act primarily addresses trademark law, but it also forbids “false and misleading description of fact, or misleading representation of fact, which […] in commercial advertising or promotion, misrepresents the nature, characteristics, qualities, or geographic origin Read More

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FTC Law: Employee Online Reviews

Brand Busted for Employee Product Reviews

Can employees post product reviews? As online marketing attorneys, we hear the question a lot — but the answer isn’t simple. Disclosures, in most circumstances, typically suffice. But what you can’t do is coach employees to write and post fake reviews.  A Beauty company, Sunday Riley, learned this lesson the hard way. The Scandal: Sunday Read More

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Online Marketing Law: Ryan Toy Review possible FTC censure

TINA Complains About Ryan’s Toy Review

The Federal Trade Commission may ground popular kidfluencer Ryan Kaji. TINA, a consumer activist group, reported YouTube sensation Ryan’s Toys Review to the Federal Trade Commission for online marketing violations. The group worries about his young viewership’s ability to comprehend disclaimers. What should other kidfluencer management teams take from the conflict? Could the case trigger Read More

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Tax Law: California's New Online Sales Tax

Overview of California’s New Online Sales Tax

California has a set of new online sales tax standards. All businesses with an e-commerce arm should familiarize themselves with the new law. Questions? Get in touch. We’ll walk you through it. South Dakota v. Wayfair: The New Age of Online Sales Tax Last year, the Supreme Court of the United States handed down a Read More

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E-commerce Law: Paid and Fake Reviews

The Legal Low Down on Paid Reviews

The e-commerce market is fueled by consumer reviews. Reportedly, 90 percent of shoppers consume feedback before deciding to buy or pass. Considering those stats, it’s little wonder that fake reviews are big business. Unfortunately, some sellers say that fraudulent feedback has caused their sales to plummet up to 60 percent. The situation has reached cut-throat Read More

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E-commerce law: Mastercard changing its rules

Mastercard’s New Policies Will Affect Online Retail

Mastercard updated its policies. Any business that offers “free trial” or “negative option” billing will likely need to adjust their checkout procedures. Mastercard’s Online Checkout Policy Change When does the new policy take effect? April 12, 2019 Who will it affect? Any business that offers a trial period or recurring billing option must adhere to Read More

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Online Marketing Law: Negative Fake Reviews

Is it legal to pay for negative reviews?

Can you pay influencers to trash competitors? The short answer: No. The long answer: Case details matter. Let’s take a look at three scenarios. Online Review Legalities Scenario #1: Influencer Gets Money or Products To Trash A Competing Brand Word on the curb is that brands are shelling out upwards of $70,000 to high-end social Read More

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Online Business Defamation

We have extensive experience assisting people and companies with online brand protection. Under the right circumstances, we can put a stop to: Phishing Fake Blogs Fake Professional Reviews Fake Product Reviews Fake News Articles Fake Press Releases Online Identity Theft Improper Use of Brand Names The Sale of Counterfeit Products Protected Brand Names Used Within Read More

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