Federal authorities and state attorneys general are serious about marketing standards. Click here for a list of marketing DOs and DON’Ts. Below is a compilation of news and views regarding marketing and advertising law. For more promotional law material, please head to the FTC defense law section of our blog.
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Several years ago the FTC opened an unfair and deceptive marketing investigation into Roca Labs. Result: Roca must fork over $25 million for false advertising.Read »
Sponcon is on the rise, and it is hurting both brands and social media influencers. Jump in to learn about the issue and what to do about it.Read »
Social media marketing is big business, and authorities are cracking down on influencers who don't properly label paid and compensated posts.Read »
Yes, there are SEC crypto marketing rules and regulations. Jump in as crypto attorney Andrew Gordon looks at an example and gives tips.Read »
Is it possible to sue a social media influencer, whom you've hired to promote a product, for under performing or not delivering new customers?Read »
Uh oh! It looks like Goop, the infamous lifestyle website, got slapped with another online marketing legal claim. Jump in to learn about the case.Read »
According to Internet law reports, lawmakers may be reconsidering the current CAN-SPAM law. This post is a quick update on the issue.Read »
Is it legal for brands and marketers to commission negative fake reviews? After the jump, online marketing lawyer Andrew Gordon tackles the question.Read »
Nobody is about the Federal Trade Commission "unfair and deceptive" marketing rules — even Gwyneth Paltrow and the people over at Goop.Read »