Marketing and Advertising Law Archives | GORDON LAW GROUP

Marketing and Advertising Law

Federal authorities and state attorneys general are serious about marketing standards. Click here for a list of marketing DOs and DON’Ts. Below is a compilation of news and views regarding marketing and advertising law. For more promotional law material, please head to the FTC defense law section of our blog.

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Online Marketing Law: Ryan Toy Review possible FTC censure

TINA Complains About Ryan’s Toy Review

TINA, a marketing watchdog group, sent a letter to the FTC complaining about YouTuber Ryan's Toy Review. Learn why and how to avoid the same fate.

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Influencer Marketing: Legal Considerations

The majority of brands now work with social media influencers to promote products. But many of those companies aren't legally covering themselves.

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Fyre Festival Influencers Catch a Lawsuit

Billy McFarland may be in jail, but the Fyre Festival debacle isn't over. Trustees filed lawsuits against influencers to claw back some of the money.

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The FTC let Zuck Off the Hook

After the 16-month investigation, the FTC and Facebook have reached a $5-billion-dollar deal. Interestingly, the FTC decided not to blame Zuckerberg.

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SEC is Scrutinizing Crypto MLM Companies

The SEC accused a crypto-backed, multi-level-marketing company of absconding with millions of dollars. Jump in to learn more about this case.

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Is it legal to Buy Fake "Likes"?

Is it illegal to buy fake likes? The answer now is "yes," and Facebook is suing a company for engaging in the practice. Click for "like" legalities.

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e-commerce law topic: fictitious pricing

Can You Be Sued For “Fictitious Pricing”

E-commerce Law Topic: Can you be sued for keeping an item on sale permanently. Believe it or not, you can! And it happens more than you think.

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Negative Option Scam Lawsuit

FTC Negative Option Lawsuits: Example Case

The FTC regularly files legal actions against companies that use negative option checkout procedures to enroll people in recurring billing unwittingly.

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E-commerce Law: Paid and Fake Reviews

The Legal Low Down on Paid Reviews

As e-commerce booms, the paid, fake review business is also booming. Jump in for a legal overview of online reviews. What is legal and what isn't?

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