Marketing and Advertising Law Archives | GORDON LAW GROUP

Marketing and Advertising Law

Federal authorities and state attorneys general are serious about marketing standards. Click here for a list of marketing DOs and DON’Ts. Below is a compilation of news and views regarding marketing and advertising law. For more promotional law material, please head to the FTC defense law section of our blog.

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SEC crypto marketing rules

SEC Crypto Marketing: A Case Study

Yes, there are SEC crypto marketing rules and regulations. Jump in as crypto attorney Andrew Gordon looks at an example and gives tips.

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Marketing Law: Suing social media influencers

Can I Sue An Influencer For Under Performing?

Is it possible to sue a social media influencer, whom you've hired to promote a product, for under performing or not delivering new customers?

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Online Marketing Lawyer: International case Goop promotion violations

Goop Smacked For Promotional Promises

Uh oh! It looks like Goop, the infamous lifestyle website, got slapped with another online marketing legal claim. Jump in to learn about the case.

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Internet Law: Can-SPAM

Is A Can-Spam Act Update On The Horizon?

According to Internet law reports, lawmakers may be reconsidering the current CAN-SPAM law. This post is a quick update on the issue.

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Online Marketing Law: Negative Fake Reviews

Is it legal to pay for negative reviews?

Is it legal for brands and marketers to commission negative fake reviews? After the jump, online marketing lawyer Andrew Gordon tackles the question.

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FTC defense law: Goop unfair and deceptive marketing

FTC Censures Goop For Deceptive Marketing

Nobody is about the Federal Trade Commission "unfair and deceptive" marketing rules — even Gwyneth Paltrow and the people over at Goop.

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Marketing Lawyer: FTC v DirecTV marketing case

Did The FTC Overstep in the DirecTV Marketing Case

The Federal Trade Commission sued DirecTV over alleged "unfair and deceptive" marketing. But this time, the FTC didn't come out on top.

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Chicago Business Lawyer

About The Consumer Review Fairness Act

The Consumer Review Fairness Act prohibits businesses from trying to own or manipulate clients' and customers' online reviews. Jump in for details.

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Marketing Lawyer

Influencer Marketing
Legal Tips

Social media and "influencer" marketing are an important arrow in promotional quivers. As such, it's essential to follow the FTC's online marketing rules.

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