Federal authorities and state attorneys general are serious about marketing standards. Click here for a list of marketing DOs and DON’Ts. Below is a compilation of news and views regarding marketing and advertising law. For more promotional law material, please head to the FTC defense law section of our blog.
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Yes, there are SEC crypto marketing rules and regulations. Jump in as crypto attorney Andrew Gordon looks at an example and gives tips.Read »
Is it possible to sue a social media influencer, whom you've hired to promote a product, for under performing or not delivering new customers?Read »
Uh oh! It looks like Goop, the infamous lifestyle website, got slapped with another online marketing legal claim. Jump in to learn about the case.Read »
According to Internet law reports, lawmakers may be reconsidering the current CAN-SPAM law. This post is a quick update on the issue.Read »
Is it legal for brands and marketers to commission negative fake reviews? After the jump, online marketing lawyer Andrew Gordon tackles the question.Read »
Nobody is about the Federal Trade Commission "unfair and deceptive" marketing rules — even Gwyneth Paltrow and the people over at Goop.Read »
The Federal Trade Commission sued DirecTV over alleged "unfair and deceptive" marketing. But this time, the FTC didn't come out on top.Read »
The Consumer Review Fairness Act prohibits businesses from trying to own or manipulate clients' and customers' online reviews. Jump in for details.Read »
Social media and "influencer" marketing are an important arrow in promotional quivers. As such, it's essential to follow the FTC's online marketing rules.Read »