Federal authorities and state attorneys general are serious about marketing standards. Click here for a list of marketing DOs and DON’Ts. Below is a compilation of news and views regarding marketing and advertising law. For more promotional law material, please head to the FTC defense law section of our blog.
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The Federal Trade Commission is the nation's marketing and advertising watchdog. It also has a lot of regulatory sway over the tech industry.Read »
Authorities cracked down on a so-called cryptocurrency Ponzi scheme. The case serves as a great reminder that crypto ventures are bound to FTC rules.Read »
G Fuel is a popular energy drink in the esports world. The company was just hit with a product compliance lawsuit. Will it affect sponsored athletes?Read »
The Federal Trade Commission is responsible for policing marketing campaigns, and one thing they don't allow is negative option marketing schemes.Read »
The Federal Trade Commission closely monitors Internet marketing campaigns for "unfair and deceptive marketing." Are you sure you're compliant?Read »
The Federal Trade Commission is a stickler when it comes to health-related deceptive advertising regulations, and aggressively pursue violators.Read »
The Federal Trade Commission sues brands, marketers, affiliates, and networks that flout disclosure laws. Is your business up-to-date and compliant?Read »
The Federal Trade Commission's legal tangle with POM Wonderful is a seminal marketing and advertising case that is instructive for affiliates and brands.Read »