Federal authorities and state attorneys general are serious about marketing standards. Click here for a list of marketing DOs and DON’Ts. Below is a compilation of news and views regarding marketing and advertising law. For more promotional law material, please head to the FTC defense law section of our blog.
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Is it illegal to buy fake likes? The answer now is "yes," and Facebook is suing a company for engaging in the practice. Click for "like" legalities.Read »
E-commerce Law Topic: Can you be sued for keeping an item on sale permanently. Believe it or not, you can! And it happens more than you think.Read »
The FTC regularly files legal actions against companies that use negative option checkout procedures to enroll people in recurring billing unwittingly.Read »
As e-commerce booms, the paid, fake review business is also booming. Jump in for a legal overview of online reviews. What is legal and what isn't?Read »
Truth in Advertising is on the hunt for social media influencers who aren't following FTC regulations. Jump in to learn about the sting and rules.Read »
A recent Federal Trade Commission case involving past acts of alleged "unfair and deceptive marketing," may have a profound on similar cases moving forward.Read »
Kidfluencers are the new supermodels! Click through for an overview of legal considerations for kidfluencers and social media influencers.Read »
Thinking of buying social media followers? Think again! State attorneys general are filing it under false advertising and cracking down on the practice.Read »
Several years ago the FTC opened an unfair and deceptive marketing investigation into Roca Labs. Result: Roca must fork over $25 million for false advertising.Read »