Legal Topic: Marketing and Advertising Law

Federal authorities and state attorneys general are serious about marketing standards. Click here for a list of marketing DOs and DON’Ts. Below is a compilation of news and views regarding marketing and advertising law. For more promotional law material, please head to the FTC defense law section of our blog.

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FTC Defense Law

FTC Defense Lawyer Looks At New Commissioners

The Federal Trade Commission is the nation's marketing and advertising watchdog. It also has a lot of regulatory sway over the tech industry.

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Cryptocurrency Law: FTC Cryptocurrency

FTC Cryptocurrency: Marketing Rules Apply

Authorities cracked down on a so-called cryptocurrency Ponzi scheme. The case serves as a great reminder that crypto ventures are bound to FTC rules.

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Chicago Law Blog: G Fuel Lawsuit in Esports

Esports Energy Drink At Center Of Controversy

G Fuel is a popular energy drink in the esports world. The company was just hit with a product compliance lawsuit. Will it affect sponsored athletes?

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Marketing Law: Negative Option Marketing

FTC Cracks Down On Negative Option Marketing

The Federal Trade Commission is responsible for policing marketing campaigns, and one thing they don't allow is negative option marketing schemes.

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Chicago Law Blog: FTC Compliance lawyer

FTC Internet Advertising Rules

The Federal Trade Commission closely monitors Internet marketing campaigns for "unfair and deceptive marketing." Are you sure you're compliant?

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Chicago Law Blog: FTC dietary supplement marketing rules

FTC Rules: Health-Related Deceptive Advertising

The Federal Trade Commission is a stickler when it comes to health-related deceptive advertising regulations, and aggressively pursue violators.

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Chicago Law Blog: FTC lawsuit over lack of review disclosures

FTC To Marketers: Disclose Material Relationships

The Federal Trade Commission sues brands, marketers, affiliates, and networks that flout disclosure laws. Is your business up-to-date and compliant?

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Internet Law Blog: Online Marketing FTC v. POM

POM FTC Case: Affiliate Lessons

The Federal Trade Commission's legal tangle with POM Wonderful is a seminal marketing and advertising case that is instructive for affiliates and brands.

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