Federal authorities and state attorneys general are serious about marketing standards. Click here for a list of marketing DOs and DON’Ts. Below is a compilation of news and views regarding marketing and advertising law. For more promotional law material, please head to the FTC defense law section of our blog.
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After the 16-month investigation, the FTC and Facebook have reached a $5-billion-dollar deal. Interestingly, the FTC decided not to blame Zuckerberg.Read »
The SEC accused a crypto-backed, multi-level-marketing company of absconding with millions of dollars. Jump in to learn more about this case.Read »
Is it illegal to buy fake likes? The answer now is "yes," and Facebook is suing a company for engaging in the practice. Click for "like" legalities.Read »
E-commerce Law Topic: Can you be sued for keeping an item on sale permanently. Believe it or not, you can! And it happens more than you think.Read »
The FTC regularly files legal actions against companies that use negative option checkout procedures to enroll people in recurring billing unwittingly.Read »
As e-commerce booms, the paid, fake review business is also booming. Jump in for a legal overview of online reviews. What is legal and what isn't?Read »
Truth in Advertising is on the hunt for social media influencers who aren't following FTC regulations. Jump in to learn about the sting and rules.Read »
A recent Federal Trade Commission case involving past acts of alleged "unfair and deceptive marketing," may have a profound on similar cases moving forward.Read »
Kidfluencers are the new supermodels! Click through for an overview of legal considerations for kidfluencers and social media influencers.Read »