Marketing and Advertising Law Archives | GORDON LAW GROUP

Marketing and Advertising Law

Federal authorities and state attorneys general are serious about marketing standards. Click here for a list of marketing DOs and DON’Ts. Below is a compilation of news and views regarding marketing and advertising law. For more promotional law material, please head to the FTC defense law section of our blog.

Has the FTC or a state authority sent you a warning letter or investigation notification? If so, we can help. Give us a call today. The consultation is on us.
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Online Marketing Law: Negative Fake Reviews

Is it legal to pay for negative reviews?

Is it legal for brands and marketers to commission negative fake reviews? After the jump, online marketing lawyer Andrew Gordon tackles the question.

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FTC defense law: Goop unfair and deceptive marketing

FTC Censures Goop For Deceptive Marketing

Nobody is about the Federal Trade Commission "unfair and deceptive" marketing rules — even Gwyneth Paltrow and the people over at Goop.

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Marketing Lawyer: FTC v DirecTV marketing case

Did The FTC Overstep in the DirecTV Marketing Case

The Federal Trade Commission sued DirecTV over alleged "unfair and deceptive" marketing. But this time, the FTC didn't come out on top.

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Chicago Business Lawyer

About The Consumer Review Fairness Act

The Consumer Review Fairness Act prohibits businesses from trying to own or manipulate clients' and customers' online reviews. Jump in for details.

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Marketing Lawyer

Influencer Marketing
Legal Tips

Social media and "influencer" marketing are an important arrow in promotional quivers. As such, it's essential to follow the FTC's online marketing rules.

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Chicago Lawyer Blog: FTC online marketing scam bust

Brand Busted For “Free Trial” Scam

The Federal Trade Commission is the nation's consumer watchdog and responsible for bringing charges against deceptive online marketers.

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Unfair and deceptive marketing FTC bust

FTC "Unfair and Deceptive" Marketing Bust

The Federal Trade Commission loves to bust companies for "unfair and deceptive" marketing, and they're constantly on the prowl for offenders.

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FTC Defense Law

FTC Defense Lawyer Looks At New Commissioners

The Federal Trade Commission is the nation's marketing and advertising watchdog. It also has a lot of regulatory sway over the tech industry.

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Cryptocurrency Law: FTC Cryptocurrency

FTC Cryptocurrency: Marketing Rules Apply

Authorities cracked down on a so-called cryptocurrency Ponzi scheme. The case serves as a great reminder that crypto ventures are bound to FTC rules.

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