Marketing and Advertising Law Archives | GORDON LAW GROUP

Marketing and Advertising Law

Federal authorities and state attorneys general are serious about marketing standards. Click here for a list of marketing DOs and DON’Ts. Below is a compilation of news and views regarding marketing and advertising law. For more promotional law material, please head to the FTC defense law section of our blog.

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e-commerce law topic: fictitious pricing

Can You Be Sued For “Fictitious Pricing”

E-commerce Law Topic: Can you be sued for keeping an item on sale permanently. Believe it or not, you can! And it happens more than you think.

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Negative Option Scam Lawsuit

FTC Negative Option Lawsuits: Example Case

The FTC regularly files legal actions against companies that use negative option checkout procedures to enroll people in recurring billing unwittingly.

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E-commerce Law: Paid and Fake Reviews

The Legal Low Down on Paid Reviews

As e-commerce booms, the paid, fake review business is also booming. Jump in for a legal overview of online reviews. What is legal and what isn't?

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Social Media Law: Influencer Marketing Rules

TINA Files Influencer Complaints with FTC

Truth in Advertising is on the hunt for social media influencers who aren't following FTC regulations. Jump in to learn about the sting and rules.

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Unfair and Deceptive marketing case: Shire

FTC Law: Shift Away From Federal Hearings?

A recent Federal Trade Commission case involving past acts of alleged "unfair and deceptive marketing," may have a profound on similar cases moving forward.

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Kidfluencer legal issues

Kidfluencer Law: What You Need To Know

Kidfluencers are the new supermodels! Click through for an overview of legal considerations for kidfluencers and social media influencers.

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Internet Law: Social Media Buying Followers

Buying Social Media Followers: The Legal Risk

Thinking of buying social media followers? Think again! State attorneys general are filing it under false advertising and cracking down on the practice.

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FTC Law: unfair and deceptive marketing case

Lessons to Learn From the Roca FTC Case

Several years ago the FTC opened an unfair and deceptive marketing investigation into Roca Labs. Result: Roca must fork over $25 million for false advertising.

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Marketing Law: Sponcon

Sponcon: Does It Invite Legal Trouble?

Sponcon is on the rise, and it is hurting both brands and social media influencers. Jump in to learn about the issue and what to do about it.

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